Product Marketing Summer Intern null

Your role

Meet your team:

Cummins is a global power technology leader and corporation of complementary business units that design, engineer, manufacture, distribute, and service engines and related technologies, ranging from fuel systems, controls, and air handling to filtration, emission solutions, and electrical power generation systems.

What you'll do:

• Work with marketing teams to provide general marketing support to achieve and exceed business goals:
  • Understand market and industry trends
  • Participates in new product introduction and existing product change introduction
  • Responsible for supporting the development and deployment of specific product, price, place, and promotional plans for a product line(s) that result in profitable growth
• Help to develop marketing plans by preparing basic market research and pricing analyses
• Present data to the manager for discussion and interpretation
• Work with leaders to develop marketing communication plans; prepare drafts of marketing communications
• Provide project management support and communicate plans, deadlines, and achievements to project team members
• Learn the role of Marketing on Value Package Introduction project teams as an observer; may support other marketing team members with assigned responsibilities
• Learn the global brand strategy and how to align work products to that strategy
• Learn about relevant marketing and sales systems and processes; collected customer satisfaction data to present to the manager for discussion and interpretation
• Learn relevant channels to support marketing activities
• Understand target market and market competitors; with the Product Manager, plan for and implement an appropriate product range response
• Monitor ongoing customer satisfaction and work with the Product Manager to solve ongoing customer issues with the product range
• Understand and deploy all aspects of the marketing promotional matrix to ensure the successful launch of new products
• Understand available marketing resources and use those resources appropriately and as needed to support the product range
• Develop content product literature with product specifications, cross reference, and other information; develop global training material content
• Team with and collaborate across regions and business units

About you

What you bring:

• College, or university degree in Marketing, Sales, Business Administration, or a technical (Mechanical Engineering or Electronic and Electrical) related subject required
• Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) is preferred

Benefits

Benefits and perks listed below may vary depending on the nature of your employment with Cummins and the country where you work.

• Financial Wellness
• Health and Wellness
• Continuing Education
• Paid Incentive
• Work-life Flexibility
• Every employee, every community
• Development and Growth
• Diversity and Inclusion

Training & development

The Cummins Internship Program provides a meaningful opportunity for college and university students to accomplish real-world projects in a professional environment, Here, you'll work closely with your hiring manager to complete a pre-determined scope of work and present your findings to the team at the end of your analysis. Throughout the internship, you’ll be challenged to apply your best knowledge and demonstrate your strength to achieve the business strategy with your colleagues.

Career progression

At Cummins, you’ll have chances to try new things – whether taking on a new project or networking. Your manager will encourage you to take charge of your future. And you'll work with experienced mentors who value your enthusiasm, creativity, and ambitions. This is an exciting time when you have your whole career ahead of you. You want to choose an innovative and progressive company that develops the skills and experience you need to succeed, achieve, and excel – today and in the future. You’ll find all this and more at Cummins.

Sources

The following sources were used in researching this page.

• cummins.com/careers/paths
• youtube.com/@CumminsCareers