Consumer Insight Intern (Start ASAP)

Your role

Job Description:

• The Consumer Insight Intern should have the ability to follow market dynamics and identify hot topics/areas that are worthy of attention
• He/she should be able to conduct desktop research leveraging online resources and offline database
• He/she is expected to summarize key findings into charts and bullet points with clear articulation
• Ideally, he/she should have a keen interest in understanding China's consumer landscape and uncovering real customer needs
• A technical understanding of research, both qualitative and quantitative methodologies, is preferred

What You'll Do:

• Build and maintain the 3rd party consumer insights pool by collecting 3rd party reports and putting together the key insights in a structured way
• Attend online seminars, take notes of the key insights, and share with the broader team
• Support in planning and execution of primary consumer insight research projects compliance to methodologies, and cross-functionally coordinate with global and local teams
• On-site coordination with partners and vendors for research fielding, qualitative interviews, and workshops
• Support set-up, and quality management
• Support secondary research tasks leveraging existing data/reports. Interpret customers’ data into market insights and future industry trends
• Support in providing customer data and engagement in cross-functional teamwork with forecasting, portfolio, and propulsion planning
• Support in creating research reports timely and communicate key findings effectively with external/internal team members
• Support function/program team review

About you

Your Skills & Abilities (Required Qualifications):

• Excellent in English and Chinese communication, both speaking and writing, and proficient in Microsoft Excel and PowerPoint
• 3rd year or 4th-year undergraduates or postgraduate students majoring in Engineering, Statistics, Business, or Sociology are preferred
• Strong analytical and problem-solving skills. Proficiency in Microsoft PowerPoint and Excel
• Self-motivation, quick learner, able to accomplish projects timely with flexibility, and under pressure
• Good knowledge of the auto industry preferred

What Will Give You A Competitive Edge (Preferred Qualifications):

• Safety Commitment
• Global Perspective - Business Acumen
• Project Team Performance
• Public Presentation
• Group Facilitation
• Political Savvy
• Coaching team on the job
• Vision Development
• Must be comfortable working with Senior Leaders and Executives within the organization
• Ability to react and address urgent requests promptly
• Capability to be proactive/self-starter; ability to develop new and creative ideas

Benefits

Once you become a full-time employee, you can enjoy the following:

• Compensation
• Paid Time Off
• High-Quality Health Care Plan
• GM Family First

Training & development

General Motors offers a 10 - 12 week internship program that allows students to apply their skills, gain experience, and unlock their professional potential. In addition to the day-to-day hands-on work experience, GM provides professional development programming, networking opportunities with GM leaders, and more. Note that this internship requires 3 days or more of work per week.

Career Progression

GM believes the next generation of innovators will help challenge the status quo, build a better future, and create a world with zero crashes, emissions, and congestion. That’s why its early career programs are designed to provide a variety of growth, mentorship, and development opportunities to help you explore different career paths and find the role where you can make the biggest impact.

How to apply

Application Process:

• Apply
• Assess
• Interview
• Offer

Sources

The following sources were used in researching this page:

• search-careers.gm.com/en/early-careers/
• search-careers.gm.com/en/working-at-gm/total-rewards/
• youtube.com/@GeneralMotors