Market Research Intern (Start ASAP)

Your role

Job Description:

• The ideal candidate will play a role in supporting the market research projects, translating customer research information into valuable insights that will shape the company's strategic action plan
• This position is suitable for someone with a passion for market research and an interest in understanding China's automotive industry and consumer landscape
• A technical understanding of market research, both qualitative and quantitative methodologies is preferred

What You'll Do:

• Support in planning and execution of primary market research compliance to methodologies, cross-functionally coordinate with global and local teams
  • Develop sample plans, and questionnaires, and support stimuli development and review process
  • On-site coordination with partners and vendors for research fielding, qualitative interviews, and workshops; Support set-up and quality management
• Support in creating research reports timely and communicate key findings effectively with team members and project stakeholders.
  • Collect and analyze data for customer and market insights
  • Slide design and draft report with good storytelling sequences
  • Support function team review
• Deep dive into demographic, customer journey satisfaction, and vehicle usage scenarios of Lux/Ultra-Lux customers
  • Independently perform desktop research and data analysis on primary and secondary research data
  • Interpret customers’ data into market insights and future industry trends
  • Develop research reports with good storytelling sequences

About you

Your Skills & Abilities (Required Qualifications):

• 3rd year or 4th-year undergraduates or graduate students majoring in English, Business, Statistics, or Sociology are preferred
• Excellent in English and Chinese communication, both speaking and writing, and proficient in Microsoft Excel and PowerPoint
• Strong analytical and problem-solving skills. Self-motivation, quick learner, strong work ethic with the ability to work independently and deliver results with minimal supervision
• Good knowledge of the auto industry is preferred

What Will Give You A Competitive Edge (Preferred Qualifications):

• Safety Commitment
• Global Perspective - Business Acumen
• Project Team Performance
• Public Presentation
• Group Facilitation
• Political Savvy
• Coaching team on the job
• Vision Development
• Must be comfortable working with Senior Leaders and Executives within the organization
• Ability to react and address urgent requests promptly
• Capability to be proactive/self-starter; ability to develop new and creative ideas

Benefits

Once you become a full-time employee, you can enjoy the following:

• Compensation
• Paid Time Off
• High-Quality Health Care Plan
• GM Family First

Training & development

General Motors offers a 10 - 12 week internship program that allows students to apply their skills, gain experience, and unlock their professional potential. In addition to the day-to-day hands-on work experience, GM provides professional development programming, networking opportunities with GM leaders, and more. Note that for this internship you must have the ability to commit to a minimum of 6 months to ensure continuity and impact on long-term projects. It also requires 3 days or more of work per week.

Career Progression

GM believes the next generation of innovators will help challenge the status quo, build a better future, and create a world with zero crashes, emissions, and congestion. That’s why its early career programs are designed to provide a variety of growth, mentorship, and development opportunities to help you explore different career paths and find the role where you can make the biggest impact.

How to apply

Application Process:

• Apply
• Assess
• Interview
• Offer

Sources

The following sources were used in researching this page:

• search-careers.gm.com/en/early-careers/
• search-careers.gm.com/en/working-at-gm/total-rewards/
• youtube.com/@GeneralMotors